Keahotels Privacy Policy

We use your Personal Information in order to fulfil our commitment to providing unique guest experience in connection with all of your interactions with KEA Hotels. As part of that undertaking, we are committed to safeguarding the privacy of the personal data that we gather. As one of our guests or someone else with whom we do business, we collect, use and disclose your personal information in accordance with this Privacy Policy. This Privacy Policy explains what types of personal data we collect, how and why we use it, who we share the information with, the legal basis for the use of your personal information, your rights, and how we protect your privacy. This applies in particular to individuals who:

Book accommodation and stay at KEA Hotels either on our website or via other websites or services.
Contact KEA Hotels either through our website, by email, telephone or social media.
Visit our website.

What types of personal data do we process?

The term “Personal Information” in this Privacy Policy refers to any information that identifies or is capable of identifying you as an individual. The types of personal information that we process may include:

Name
Gender
Postal address
Telephone number
Email address
Financial information (such as credit and debit card number or other payment data)
Flight details
Language preference
Date and place of birth
Nationality, passport, visa, or other government issued identification data
Employer details (for business-related bookings)
Travel itinerary
Other information that you either share with us or is necessary for us to fulfill our obligation towards you as our guest.

For what purpose does KEA Hotels gather personal data?

KEA Hotels processes personal data for the following purpose:

provide and charge for hotel accommodation and other goods and services,
to communicate with you and manage our relationship with you,
provide you with a better or more personalized level of service,
for marketing communications
facilitate services on your behalf,
conduct market research, customer satisfaction and quality assurance surveys, and direct marketing and sales promotions,
provide for the safety and security of staff, guests and other visitors,
administer general record keeping and
meet legal and regulatory requirements.

When an individual uses our website, we gather information about such use, for example, IP numbers, type or issuance of browsers that are used, dates and length of visits on the website in each instance, as well as which subpages of the website of KEA Hotels are viewed.

In which cases do we share your personal data to a third party?

We only process and share your Personal Information, including sharing with service providers or other external entities, to the extent reasonably necessary to fulfil your requests and meet our legitimate business and legal objectives. When we disclose personal data to external entities to perform services for us, we establish by contract that they may access your personal data only for the purposes of performing those services. We may also use what we know about you to offer you other products and services. We may combine your online information with information collected from offline or online sources, or information we already have. We may also use and disclose certain Personal Information to our affiliated companies and others for any purpose allowed by law. We generally process and may disclose your personal data to others to:

Provide you with products and services, including authenticating authorized users, and marketing our products and services,
Perform certain services or other transactions initiated by you,
Respond to your questions, complaints, or reviews of our product or services or those of our hotels,
Send you communications about online transactions, product information, ads and promotions, electronic newsletters, or other notices you requested or offers tailored to you,
Enable our advertisers, where appropriate, to provide you with more personalized content, and track the effectiveness of certain advertising campaigns,
Comply with applicable law, obey judicial orders, cooperate with law enforcement authorities, or prevent any suspected illegal activities,
Help us run our business; or
For any other everyday business purposes, such as product development and Site administration.

Does this Privacy Policy apply to third party websites?

If you click on a link to a third-party website, you will be taken to a website we do not control, and our Privacy Policy will no longer be in effect. Your browsing and interaction on any other website is subject to the terms of use and privacy and other policies of such third party website. Read the privacy policies of other websites carefully. We are not responsible or liable for the information or content on such third-party websites.

Marketing communications

We may, from time to time, contact you with information about our services and latest offers and process your personal data for this purpose. If you no longer want to receive our marketing emails, please let us know by sending us an email at privacy@keahotel.is. You can also unsubscribe from our marketing emails by clicking on the unsubscribe link in the emails sent to you.

How long will we keep your personal data?

We retain your personal data for as long as is required to fulfill the activities set out in this Privacy Policy, for as long as otherwise communicated to you or for as long as is permitted by applicable law. For example, we may retain your personal data if it is reasonably necessary to comply with any legal obligations, meet any regulatory requirements, resolve any disputes or litigation, or as otherwise needed to enforce this Privacy Policy and prevent fraud and abuse. To determine the appropriate retention period for the information we collect from you, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of the data, the purposes for which we process the personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

What rules apply to children?

Our websites do not sell products or services for purchase by children, and we do not knowingly solicit or collect personal information from children. If you are under the age of 18 (or a minor in the jurisdiction in which you are accessing our websites), you may only use our websites with the involvement of a parent or legal guardian.

Request for access to personal data - Questions or Complaints

Under European Union and Icelandic privacy law, you may request a copy of your personal information if it is processed by KEA Hotels. KEA Hotels will make every effort to respond to your request within 30 days of it being received. Your request must be in writing and must contain the following information:

Your name
Details of your request
Any details which may help us locate the information, which is the subject of your request, for example:
- Booking reference or the dates which you stayed with us.
- Your e-mail address, telephone number or other contact details.
- A copy of a government issued ID, such as your passport or driving license. This is necessary so that we can verify who is making the request.

Please send your request to: privacy@keahotel.is You also have the right to submit a complaint with the Icelandic Data Protection Authority. A complaint can be made by writing to: The Icelandic Data Protection Authority Rauðarárstígur 10 105 Reykjavík Iceland

Updates to our Privacy Policy

From time to time, we may make changes to this Privacy Policy. Changes will be communicated to you by way of an e-mail or a notice on our website.

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