Our Hotels
Keahotels is one of the largest hotel chains in Iceland operating ten hotels. Together the hotels provide over 800 rooms and service travelers, local and foreign, all year round.
Reykjavík — Capital
Vík — South Iceland
Akureyri — North Iceland
Siglufjörður — North Iceland
Grímsnes — South Iceland
Húsavík - Land of the Huldufólk (the hidden people)
The hills around Húsavík are said to be home to the Huldufólk; magical people who live in rocks and cliffs.
Our tip: Alongside whale watching, ask locals about the hidden people's favourite hills, you might even be so lucky as to have them point them out!
Fun fact- Some building projects have been delayed here to avoid "disturbing" elf territory.
Dimmuborgir- the dark fortress
Dimmuborgir, a haunting lava field near Lake Mývatn said to be home to trolls, including the Jólasveinar (Yule lads), as well as their fearsome mother, Grýla
Our tip: wear sturdy walking shoes- the terrain is very rough, wild and rocky. Winter visits are especially atmospheric.
Fun fact: According to legend, this place is a collapsed gateway to Helheim.
Snæfellsjökull - The Magical Glacier
Believed to to be a spiritual power center and a gathering spot for supernatural beings. Made famous in Jules Verne's "Journey to the center of the earth".
Our tip: Summer tours may take you onto the glacier itself; in winter, you can expect wild and unpredictable weather.
Fun fact: New Age mystics claimed that on the night of August 5th, 1993, extraterrestrials would land on Snæfellsjökull to make peaceful contact with humanity.
Hundreds of people- UFO enthusiasts, spiritual seekers, journalists, and curious locals- traveled to the glacier to wait for the “arrival.”
Many camped out overnight in the cold, meditating and looking to the skies.
The aliens, if they came, were either invisible, shy… or running on a different cosmic calendar, according to visitors.
Hafnarfjörður- The Town in the Lava
Famous for elf inhabited lava fields and strong ties to hidden people legends.
Our tip: Join one of the local elf walks to learn about the supernatural residents.
A bit of history: In Hafnarfjörður, the lava cliff Hamarinn is said to house the Elf Queen and her court.
A fisherman once met her there, was welcomed into a bright hall inside the rock, and rewarded with gold for his kindness. She made him promise to protect the cliff — and to this day, it has never been harmed.
Reynisfjara/Reynisdrangar-Trolls turned to stone
According to folklore, the sea stacks were once trolls dragging a ship to shore; daylight turned them to stone before they could get to shelter.
Our tip: When visiting The Black Sand beach, be extremely careful of the waves, keep a more-than-safe distance with the water, the sneaker waves are incredibly powerful and unforgiving.
Fun fact: this place has been featured in Game of Thrones, Star Wars: Rogue One and several other films and productions.
Sprengisandur- The desert of Ghosts and Outlaws
This barren highland route was feared in old times for being haunted by ghosts and inhabited by outlaws. Riders would push their horses to the brink to cross before the night caught them- Hence the name Sprengisandur ("Burst Sand")
Our tip: The area is only open in summer, and is reserved exclusively to 4x4 vehicles- there is nothing there for miles and miles, no trees, no towns, nothing- be prepared.
Fun fact: The folk song "á sprengisandi" celebrates the wild ride across the plateau, keeping its eerie reputation alive.
Note that although Sprengisandur sounds scary, it is one of the most beautiful and scenic road trips in Iceland.
